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Concept

How a company chooses where to compete

Positioning defines the customer, value and trade-offs that shape a distinct offer.

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Latest

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CaseDoes Costco really make all its profit from membership fees?Costco · 5 min
ConceptCold-start problemGrowth · 6 min
CaseWhy does IKEA make you do so much of the work?IKEA · 5 min
ConceptPositioningStrategy · 6 min
ConceptPricing powerEconomics · 7 min
ConceptNetwork effectsStrategy · 7 min
ConceptMoatsStrategy · 6 min
ConceptSwitching costsStrategy · 6 min
CompanyAdobe1 concepts · 0 cases
CompanyAirbnb1 concepts · 0 cases
CompanyAmerican Express1 concepts · 0 cases
CompanyApple1 concepts · 0 cases
CompanyBank of America1 concepts · 0 cases
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TopicStrategyExplore related ideas
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TopicGrowthExplore related ideas
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TopicEconomicsExplore related ideas
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TopicPlatformsExplore related ideas
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TopicRetailExplore related ideas

How businesses grow

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Network effectsValue increases as more people join.Economies of scaleUnit costs fall as you grow.ViralityWhen users bring users.Distribution advantageBeing where others can't be easily.

How businesses defend

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Pricing powerCharge more and keep demand.Switching costsWhy leaving is hard.MoatsDefensible advantages that last.BrandPerception that compounds.Data advantageUnique data improves over time.Platform lock-inControl the ecosystem.

Cases

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IKEA · CaseWhy does IKEA make you do so much of the work?5 min readCostco · CaseDoes Costco really make all its profit from membership fees?5 min read

Trending questions

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Why is IKEA so hard to copy?→How does Costco keep prices low?→Why is it hard to leave a platform?→When does a network effect become a moat?→

Companies

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AdobeAirbnbAmerican ExpressAppleBank of AmericaBroadcom (VMware)Coca-ColaCostco

Topics

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Strategy →Growth →Economics →Platforms →Retail →Technology →Pricing →

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