PositioningMembership warehouse retail
→Costco ran 890 warehouses and $249.6 billion in net sales in fiscal 2024, with 76.2 million paid members. Executive members, 35.4 million of them, accounted for about 73.3% of worldwide net sales. The customers who pay the most to belong are the ones who buy the most, which is how a business built on fees is designed to work.
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