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Strategy
Topic
Strategy
Concepts
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Switching costs
Why leaving is hard.
Moats
Defensible advantages that last.
Economies of scale
Unit costs fall as you grow.
Distribution advantage
Being where others can't be easily.
Brand
Perception that compounds.
Data advantage
Unique data improves over time.
Positioning
Choose whom to serve—and what to leave out.
Cases
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Why does IKEA make you do so much of the work?
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