Strategy map
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Concepts14
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Companies37
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Selected objects
3 objects · 3 relationshipsMembership warehouse retail
illustrates
Positioning is the choice of which customers and needs to serve and how to deliver a distinct offer, made visible in the activities a company performs and the trade-offs it accepts.
explains
How a company chooses customers, needs and the activities that make its offer distinct
Positioning selected. 8 relationships.