Open innovation

LEGO’s help answer says a supporter milestone sends an idea into review and requires further information and legal documents. Qualification does not guarantee production. The account distinguishes external input from the organization’s product decision without supplying a conversion-rate estimate.

LEGO Ideas’ official Trojan Horse comments document a proposal that qualified for review and was subsequently rejected. The actor’s decision is the organization’s production choice after receiving outside input. The review description identifies considerations such as fit, licensing, capacity, quality and feasibility, while not assigning a weight to each. Popularity and review eligibility were therefore insufficient to guarantee production. The operating conflict is between inviting contributions and maintaining responsibility for an offer the organization can deliver. A proposal can reveal a customer interest while requiring rights, manufacturing or support work that its supporters have not supplied. The source does not show which consideration determined this rejection, so no missing capability is invented as its definitive cause. For a manager, define the intake promise separately from the product decision: what information will be considered, who can authorize production and what contributors should expect if the idea cannot proceed? An open route can improve the set of possibilities while leaving evaluation and execution with the firm. This actual rejection prevents a success-only account of external innovation.