Pricing powerScarcity by design
→Ferrari’s 2024 report links its low-volume strategy to customers’ willingness to pay and says it manages waiting lists to preserve exclusivity. The company also notes that this policy limits sales growth and profit. From 2022 to 2024 shipments rose 4 percent, from 13,221 to 13,752 cars, while net revenues rose 31 percent, from €5,095 million to €6,677 million, and operating profit rose 54 percent.
Pricing power